How have phone names been used in Australia before?

1300 Truck Hire

Integrating phone words directly into a business name and branding has long been a successful method to create a memorable and effective strategy.

1300 Truck Hire used phone words from 1300 Australia to sidestep the competition and exceed expectations. Sales increased by 17.3% over from 2008 to 2009 and site traffic doubled.

Phone names are clearly a great way to quickly achieve recognition in competitive market segments, especially when cost restraints can hinder the use of traditional, expensive media buying.

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